PORTFOLIO

Xero

Xero is a cloud-based business platform that exists to change the game for small business worldwide. They've twice been named Forbes' #1 most innovative growth company on earth.
 
Xero US Apple page
 
A landing page for a high-profile partnership. 
My role: copywriting, working together with Xero’s Head of Creative and Apple US to achieve final result 
Provided as an example of high-profile key brand messaging. 
Available here (large file)

 
Beautiful business weekly

A weekly drop of tips and advice for small business owners using Xero. 
My role: copywriting
Provided as an example of crisp, engaging headlines and summaries.
Available here (large file)

 
Xero ad campaigns
 
Global and local print campaigns in the UK and NZ markets.
My role: brand platform, copy direction
Provided as an example of brand leadership and above-the-line campaign work. 
Available at right (London Tube), and here (Waikato / Gisborne)
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Flipping the global workplace conversation

Riders&elephants, led by Jeremy Dean, exists to create successful, empathy-driven organisations and leaders. The company's tools are used by over 7,000 leaders worldwide in 80 countries.
 
Emotional Culture Deck hero video
 
Introducing a new way to humanise the workplace. 
My role: brand platform, creative direction (including video concept and audio brand), copywriting
Provided as an example of product-led brand creation.

Better citizen services

Somar Digital is New Zealand’s leading Citizen Experience agency, helping government agencies and not-for-profit organisations offer social services to people through digital technology. 
 
Overview collateral

A quick introduction for potential clients.
My role: strategic guidance, key messaging, and copywriting
Provided as an example of establishing a B2B services digital brand.
Available here
 
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International growth in a delicious social enterprise

The Wellington Chocolate Factory creates social and economic value at every step from cocoa plantation to taste buds.

Wellington Chocolate Voyage campaign
 
An innovative, beloved, successful crowdfunding campaign.
My role: strategic direction, creative direction, copywriting (video & campaign page) 

Provided as an example of engaging, human storytelling across video, images, and words, including key tag lines. 
Available here

Messaging master

A short, high-level encapsulation of key messages and voice. 
My role: strategic direction, copywriting
Provided as an example of combining messages & voice with situation requirements.
Available here

 
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Starting up the future of work with Runn

Founded by a team from SilverStripe, Spark, Xero, and BMW, Runn is a Kiwi technology startup built around managing time and money in digital projects. 

Runn homepage

Helping drive the decision process.
My role: strategy, copywriting
Provided as an example of digital, SEO-driven webpage creation.
Available here