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Xero is a cloud-based business platform that exists to change the game for small business worldwide. They've twice been named Forbes' #1 most innovative growth company on earth.
Xero US Apple page
A landing page for a high-profile partnership.
My role: copywriting, working together with Xero’s Head of Creative and Apple US to achieve final result
Provided as an example of high-profile key brand messaging.
Available here (large file)
Beautiful business weekly
A weekly drop of tips and advice for small business owners using Xero.
My role: copywriting
Provided as an example of crisp, engaging headlines and summaries.
Available here (large file)
Xero ad campaigns
Global and local print campaigns in the UK and NZ markets.
My role: brand platform, copy direction
Provided as an example of brand leadership and above-the-line campaign work.
Available at right (London Tube), and here (Waikato / Gisborne)
Flipping the global workplace conversation
Riders&elephants, led by Jeremy Dean, exists to create successful, empathy-driven organisations and leaders. The company's tools are used by over 7,000 leaders worldwide in 80 countries.
Emotional Culture Deck hero video
Introducing a new way to humanise the workplace.
My role: brand platform, creative direction (including video concept and audio brand), copywriting
Provided as an example of product-led brand creation.
Better citizen services
Somar Digital is New Zealand’s leading Citizen Experience agency, helping government agencies and not-for-profit organisations offer social services to people through digital technology.
A quick introduction for potential clients.
My role: strategic guidance, key messaging, and copywriting
Provided as an example of establishing a B2B services digital brand.
International growth in a delicious social enterprise
The Wellington Chocolate Factory creates social and economic value at every step from cocoa plantation to taste buds.
Wellington Chocolate Voyage campaign
An innovative, beloved, successful crowdfunding campaign.
My role: strategic direction, creative direction, copywriting (video & campaign page)
Provided as an example of engaging, human storytelling across video, images, and words, including key tag lines.
A short, high-level encapsulation of key messages and voice.
My role: strategic direction, copywriting
Provided as an example of combining messages & voice with situation requirements.
Starting up the future of work with Runn
Founded by a team from SilverStripe, Spark, Xero, and BMW, Runn is a Kiwi technology startup built around managing time and money in digital projects.
Helping drive the decision process.
My role: strategy, copywriting
Provided as an example of digital, SEO-driven webpage creation.
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