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I help people take their 'why' to the world.
Hi, I'm Colin 'CJ' Rowsell
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I help bold & unusual leaders shape positive change, as a strategy and messaging specialist.

Strategy & narrative | Startup & scaleup advisory | Neurodiversity

I'm an experienced leader & strategic advisor across fast-moving, high pressure environments in both public and private sectors. This includes multiple successful startups, the hypergrowth fintech Xero, NZ housing crisis, Canterbury earthquake rebuild, and (most beloved) the Wellington Chocolate Factory.

My specialty is strategic narrative, helping teams get from 'why' to 'how' and 'next'.  

I'm actively looking for ambitious teams to work with especially in tech, govt, interactive media, and wellbeing. Please say hi to learn more, or take a look at my approach and work. 

We now have clarity on the product vision, the type of company we want to build, and a framework to communicate that to the world!

Nicole Tiefensee | co-founder of Runn

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