Strong companies and brands have vital strategic stories at their core. 

These stories join your 'why' to your 'how': purpose and value with execution and results. 
Story-driven organisations use compelling narrative to drive investment, product/service design, go-to-market, and sustained return. Tesla, Apple, and Nintendo are great examples. So are Grill'd, riders&elephants, and The Wellington Chocolate Factory. 
It's not (always) about big or small. It's about leaders using specific, proven techniques that underpin the art and science of stories to shape measurable success.  
Many leaders have a sense of what this feels like. But it's often a struggle to get it out there. 
Using the tools of narrative design, we'll work with you to build a great story-driven organisation that lasts. 

1. Develop your story

Strategic narrative design
Whether you're the new kid on the block or you built the city, your strategically connected story is the heart of your organisation's value offering.
Who are you? What're you doing? Why does this matter, and why should other people go with you?
Ditch the isolated vision statements and go deeper than branding exercises. Harness the tools of narrative design to shape the kind of powerful living story that brings everyone on board with purpose. 
To help you develop your story we offer one-off consultations, workshop programmes, and client partnerships. 

2. Succeed with the right tools

Purposeful messaging

Our tailored messaging frameworks unlock consistently effective communication with employees, clients, customers, and investors. 

Value propositions & pitching

Every product or service is shaped by a strategically aligned promise. Every investment pitch is a tale of value creation. These focused articulations drive market success. 


To help your communication, capital raising, development, and go-to-market, we offer custom story toolkits and workshops built around solving your challenges.  

3. Connect and grow

Strategic growth advisory

Early and mid-stage growth is like riding a rollercoaster in the dark. We've been there. We work with passionate, ambitious people to help their world-changing possibilities stay on track.


To help you on your long-term journey we offer experienced advice across management and governance, including advisory board and directorship service.