OUR WORK

A new internal creative agency and brand platform at Xero

Xero is a cloud-based business platform that exists to change the game for small business worldwide. They've twice been named Forbes' #1 most innovative growth company on earth.
 
Man on Fire helped their new 70-person creative agency find Xero's storytelling voice, and developed the company's first global brand platform with internal leaders and M&C Saatchi Australia.
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Key services and results:
- Inhouse story capability
- Award-winning global brand platform
- Above-the-line campaigns in all markets
     

Human-led narrative design for a $2.2 billion urban recovery

Canterbury's earthquake recovery brought together communities, urban design, policy, and hundreds of agencies and stakeholder groups.
 
But the recovery story struggled with human focus amid complexity.
 
Man on Fire worked under intense pressure to design connective, large-scale story structures that drove understanding and engagement across the board.
 
Key services and results:
- Strategic messaging framework
- Successful re-imagining of $2.2 billion vision document 
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Flipping the global workplace conversation

Riders&elephants, led by Jeremy Dean, exists to create successful, empathy-driven organisations and leaders. The company's Emotional Culture Deck tool is used by over 2,000 leaders worldwide in 17 countries, at organisations including Xero, Westpac, Air New Zealand, InfusionSoft, Panasonic, Daimler, and New Zealand Rugby. 
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Man on Fire is proud to be working in strategic partnership with riders&elephants as they spark positive change across future workplaces. 
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Key services and results:
- Core messaging and brand story driving rapid sales growth
- Product-to-ecosystem strategy
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Rapid international growth in a delicious social enterprise

The Wellington Chocolate Factory creates social and economic value at every step from cocoa plantation to taste buds.
 
Man on Fire helped refine their purpose-driven business model and take it global through strategic advisory, brand storytelling, and a world-first crowdfunding approach.
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Key services and results:
- Ecosystem-based strategy & implementation
- Award-winning brand story
- Unique crowdfunding campaign driving global recognition and sales
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